Sunday, March 6, 2011

The Heros, a new Running shoes from Icebug Sweden



This is a new technology era. A pair of shoes can tell their technology once you put it on your feet, and walk..

This is a new attempt for new Brand name as The Meindle Ventilator 7000 is no longer hs stock at protek Shop. Why not try this Heros designed by Icebug Sweden?
Icebug is an independent Swedish footwear company that started challenging the giant brands in 2001.

The Heros is Soft, light, comfortable shoe with durable upper materials that don’t absorb water. The sole pattern is developed to give good grip on hard as well as on soft surfaces.

Functions well for running on trails and roads. Their mix of running through marshes and on trails and roads during peaceful, long spells that are kind to the body is the kind of workout Heros loves to reward ….

I speculate that its is not as durable as the Meindle Ventilator 7000 as the material of the sole is soft.
Their Technology is BUGrip.
BUGrip® is the name of Icebug’s grip technology. A BUGrip sole is made of a special rubber compound and has 15-16 integrated steel studs (see the attached sketch). The design of the studs together with the properties of the rubber compound give these studs a dynamic function. The studs work independently from each other and are not completely fixed. When weight is applied the studs push in toward the surface of the sole. How far they are pushed in, depends on the pressure exerted by the user and the resistance from the ground.
Keep using it in trail but not indoor as the studs may damage your floor.
Price is HKD$1,140 less 20% if you are VIP member at Protek.
I guess that The shoes can last about 200KM... whereas the Ventilator 7000 had lasted 320KM.

HK Snob

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